As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on chosen websites, especially on those where consumers have given explicit permission for both advertising brand and the host site to […]
TikTok just released an overview of its Halloween options for 2022, showcasing a specific focus on how TikTok creators are building experiences around the event, as opposed to tools and filters created by TikTok itself. This is an interesting approach, seeing as how social apps would normally announce a range of new themed options for major […]
It’s almost that time of the year again; but isn’t it the same every year for these annual holidays and events? But we digress. On the topic of annual happenings, Snapchat’s taking an interesting approach to Halloween this 2022 by enabling users to not only try on potential Halloween costumes via AR but to also […]
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