While user interests have been relatively low thus far, TikTok continues to push ahead with its live-stream commerce initiatives, hoping that it can replicate the success that its Chinese sister app, Douyin, was able to achieve. Something Different After scaling back its live commerce push in Europe, due to various teething problems, TikTok’s now taking a new […]
AR use is growing, that much is certain. Snap recently reports that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day. As AR tech continues to evolve, so too do the ways in which it can be used for more creative and […]
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