Gaming is, or rather, has become the most influential element in online culture. As such, it’s now a huge topic of focus on all social platforms, with Twitter being no exception. True enough, during the first half of 2022, Twitter says that there were about 1.5 billion Tweets about gaming worldwide, a 36% YoY increase from 2021, […]
Saying that things between Elon Musk and Twitter have gotten ‘Messy’ is a huge understatement. After starting with so much promise, Elon Musk’s revolutionary pledge to buy out Twitter for $44 billion to save the platform and free speech, more broadly. Needless to say, negotiation degraded faster than an avalanche, with Musk eventually accusing Twitter executives of […]
TikTok’s BeReal clone, ‘TikTok Now’, is now available in regions outside the US, with people now able to download the app and get daily prompts to post a ‘Now’ clip, showing what they’re up to at a random time. As per the Google Play store description of the app: “TikTok Now is the new social platform from TikTok. […]
Twitter, too, has begun experimenting with ways to recommend content within its user Feeds to show them more of what they might like, ideally keeping users active in the app for longer. This, as seen from Meta’s efforts, has achieved varying levels of success. But with TikTok fueling a whole new content shift, by focusing on […]
TikTok’s moving to eliminate direct political influence in the app by enacting new restrictions on what politically-affiliated accounts can do, which does include the total removal of donation and ad tools for political groups. No Politics To start, TikTok will now require that all accounts representing governments, politicians, and political parties be verified to avoid potential confusion […]
Google’s looking to make it easier for website developers to manage their privacy permissions and data collection by introducing some new updates to its Consent Mode in Google Ads, which automatically adjusts the data collected from each page in line with visitor permissions. As the name suggests, Consent Mode is Google’s management console for cookie tracking, which […]
There’s another trend currently rising on TikTok, which the platform itself is now looking to further lean into. TikTok looks to get aboard the new ‘BookTok’ trend via a new partnership with Penguin Random House, which will enable users to tag books within their TikTok clips. Book Now! As seen in this explainer (posted by @KimmyBookss), there’s now a […]
Do you already have a marketing plan ready for next year? Care to learn how LinkedIn could form a key part of your social media strategy? We’d be more surprised to hear if you didn’t. LinkedIn, being home to countless data sources and inputs, can prove to be overwhelming for those wanting to determine what […]
LinkedIn’s out to further help its members better manage their LinkedIn inbox by filtering out more junk via a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. LinkedIn’s Focused Inbox update now provides you with two separate InMail tabs – ‘Focused’ and ‘Other’. However, […]
Have you considered LinkedIn InMail as a part of your overall marketing approach? If not, then you should. And if you do, then you should take a look at this – the team from email marketing platform Lavender recently analyzed 28.3 million emails to glean more insight on the key trends and message traits that can help […]
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