The ‘Booktok’ Trend

There’s another trend currently rising on TikTok, which the platform itself is now looking to further lean into. TikTok looks to get aboard the new ‘BookTok’ trend via a new partnership with Penguin Random House, which will enable users to tag books within their TikTok clips. Book Now! As seen in this explainer (posted by @KimmyBookss), there’s now a […]

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