Key Marketer Highlights from Google’s 2022 ‘Search On’

Google just held its annual ‘Search On’ event, where it provided an overview of its latest Search and Discovery updates and experiments, which seek to align with evolving consumer behaviors and shifts. Google certainly has some interesting projects in the works. So far, here’s an overview of all the major announcements from the event and what they […]

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62% Jump in Fake Profiles Created on TikTok

TikTok had just published the latest version of its Community Guidelines Enforcement responses, which outlines all of the accounts and videos that it either removed or took some sort of action on during Q2 of this year (2022). ‘Mo users, Mo problems’, or so the saying goes. There’s a bit to take in, so let’s jump to […]

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Twitter’s Advertiser Boycott Due to Moderation Lapse

Twitter’s seemingly worst year continues, with the company this week being forced to inform some advertisers that their ads had been displayed in the app alongside Tweets soliciting child pornography and other abusive material. As Reuters reports: “Brands ranging from Walt Disney, NBCUniversal, and Coca-Cola, to a children’s hospital, were among some 30 advertisers that have appeared on the […]

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New LinkedIn Feature for Company Pages

LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity but are now being rolled out on a broader basis. LinkedIn’s also making its new post templates available to all company pages, suggesting that this recent update focuses on expanding reach and visibility. Pleasant Company […]

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TikTok Still On The Fence for US Banning

TikTok continues to work to ensure Western Governments that it’s not beholden to the CCP, with TikTok close to establishing a new agreement with the Committee on Foreign Investment in the United States  (CFIUS), which would offer assurance to US officials as to how US user data is stored and accessed. Also included would be restrictions on […]

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Twitter’s Testing A New Way to Showcase Brand Communities

What is up with all the enticement lately? First Instagram, then Facebook, and now Twitter, too? So, get this – Twitter’s looking to appeal to more brands and creators to build communities in the app with a new Community showcase option for Professional Profiles now undergoing internal testing. As always, the peerless Alessandro Paluzzi gives us some much-welcomed examples. […]

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33% of US TikTokers Get Their News From The App

Earlier this summer, one Google executive stated that TikTok was beginning to eat into its core business, particularly among younger users. But this isn’t all that TikTok is now seemingly used for – a recent Pew Research Center study reports that of the examined Americans’ use of Social Media, 33% of TikTok users now say that they regularly […]

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TikTok Announces Huge Increase to Video Descriptions

TikTok’s giving users more room to explain their content, as well as connect with interested users through a massive expansion of its video description field. As seen in a recent notification posted by the phenomenal Matt Navarra, TikTok has expanded the post description field from 300 characters to 2200 – roughly a 7x increase in available space […]

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TikTok Rolls Out Comment Downvotes to All Users

After testing them out in the live environment for over six months, TikTok is finally announcing the rollout of its comment downvotes for all users, as a means to flag inappropriate responses to video clips. TikTok’s ‘Thumbs Down’ comment downvote option will be displayed at the far right of each comment, providing a quick and easy […]

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More Personalized TikTok Feeds?

Good news for local adventurers – finding local restaurant recommendations, as well as possible neighbors, could become simpler as the app furthers its testing on its new ‘Nearby’ Feed. Select Southeast Asian TikTok users are currently testing out a new feature that allows them to view videos posted by those nearby, as reported by TechCrunch. Feed […]

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