As it continues to duke it out with steadily worsening economic conditions, Snap is reportedly ceasing production of its Pixy Selfie Drone that it launched just four months prior. Snap’s $230 Pixy Drone is designed to fly a few feet above users to capture both images and videos, with the content then automatically uploaded to their Snap memories. The […]
Everybody has the US Midterms on their radar and every major social network is working to get ahead of an expected rush of misinformation, division, angst, and hate, with each app deploying a range of new tools and tactics to better detect concerns and clarify official updates. This time around, TikTok is also involved, which […]
While Meta continues to toil away on advanced VR interactions, in hopes of ushering the next stage of digital connection, Snapchat is charting its own course in building toward a Metaverse future – a future that may or may not necessarily be owned by Zuck and Co. Besides developing its own AR tools, a field in […]
TikTok perseveres with its eCommerce integration push with the introduction of new shopping ads, which will provide brands with more ways to promote their products in-stream. As TikTok explains: “Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting […]
Privacy is a big thing on Snapchat, especially for its users. Increasingly, the same is slowly spreading to general web users, with the initial novelty of public posting on Social Media wearing off, more people are now seeking more ways to connect without the fear of judgment that comes along with publicly broadcasting your perspective/s. […]
As it continues to work to reassure Western lawmakers of its independence from the meddling of the Chinese Government, TikTok will now enable US data hosting partner Oracle to regularly review its algorithms and content moderation models, hopefully ensuring that they are not being manipulated by Chinese authorities. Screening TikTok As Axios reported, the new process will see TikTok submit […]
With the holidays fast approaching, all of the major platforms are working to update their ad tools to maximize ad spend and boost campaign performance. This has become more important in recent times due to the broader economic downturn, which has impacted the results of all social apps as marketing budgets shrink and businesses reassess […]
Snapchat just announced some new additions to its Snapchat+ subscription offer, while also sharing some new insights regarding Snapchat+ take-up. In turn, this provides additional perspective on the potential of such options in the broader strategic scheme. Snapchat+, which was launched late in June, allows Snap users to pay $3.99 a month to get access to an array […]
While TikTok has gone up against some big players the likes of Facebook, Instagram, and even YouTube, could it also eventually become a competitor for Google when it comes to web search and discovery? Google’s Senior Vice President Prabhakar Raghavan recently shared that the search giant does indeed note that TikTok is a growing risk, further noting that: “In […]
Snapchat just published a new report that highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app, Majority of Snap users seem to primarily rely on the app to keep in touch with close connections, even more so over other key messaging platforms. On Numbers and Distinction For […]
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