Apple’s ATT data privacy update has adversely affected the ad sector in many ways, with Meta alone predicting that users who would opt out of data tracking will cost them around $10 billion in lost ad spend this 2022. In a broader spectrum, this has caused all apps to come up with new ways to maximize ad efficiency […]
They should start considering also calling August NASA’s year, given how many social platforms are ‘launching’ various new initiatives. Going beyond that punny remark, LinkedIn just launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ‘inspire excellence and success’ specifically for B2B strategists. The name and tagline remind me separately of a good local […]
It has been mentioned before, but we’ll say it again for good measure – cookie tracking will never be the same. Marketers will need to ensure that they’re updating their approach to digital tagging if they want to track performance as best as they can through the latest tools and processes. To this end, Google has continued […]
Is it just us, or is Twitter seemingly unloading all of its various growth initiatives and products ahead of a still-likely change of management? Then again, if any sane business owner were in Twitter’s shoes, they’d likely go for uncertain releases too instead of just standing and watching as their company’s integrity continues to plummet. That […]
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