Looking for ways to optimize your Twitter marketing approach? Because we sure are. Kidding aside, finding ways to make the most out of your brand Tweeting efforts is a key strategy to building and maintaining a presence on the platform. If you answered yes, then this will likely help – among its varied repertoire of […]
Though this might be a bit behind, we believe it still makes for a good read. LinkedIn just published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of insights, interviews, tips, and notes about various marketing-related subjects and trends. Thinking Big – Take Two LinkedIn’s 36-page magazine includes expert notes on various sustainable […]
This is somewhat interesting news – Twitter is experimenting with a new integration that would allow users to display their Bitmoji character as their Twitter profile image. This provides another way to use digital avatars, in general, as a representation of yourself. Furthermore, this is another step in the alignment of all platforms towards the next […]
With Tik Tok’s parent company ByteDance coming under increased revenue pressure, you should expect to hear more eCommerce pushes from the platform soon, as a means to capitalize on the app’s key opportunities. Fortunately, the latter is already happening in various ways, with its latest test seeing Indonesian users get access to a new ‘Shop’ tab that […]
Just when you thought that NFTs were taking the back seat, Meta’s looking to reignite the flame with the introduction of its new NFT display options on Facebook. Based on screenshots posted by Meta Product Manager Navdeep Singh, Facebook users will now be able to create custom NFT posts that can be marked with a ‘Digital Collectible’ […]
Twitter actually previewed this option last week at its annual Cannes Lions event. Twitter is now rolling out ‘Branded Likes’ to more businesses, with managed advertisers in the US, UK, Saudi Arabia, and Japan now gaining access to its latest interactive and engaging Tweet option. Tweet Branding If you take a look at this example, you’ll see that Branded […]
Snapchat has officially launched its new ‘Snapchat+’ subscription service! Users will now be able to pay a monthly fee to activate a range of account bonuses, including access to exclusive in-app features such as custom app icons, new profile badges, display tools, data insights, and more. As Snap explains: “Today we’re launching Snapchat+, a collection of exclusive, […]
Facebook Live managers, it’s time to celebrate! Maybe. Facebook just added the option to assign Community Managers during live-streams, which has been available for Facebook Gaming broadcasters for a while now, and was added on Instagram just in March. Now, the same capacity is being brought to Facebook Live broadcasts. Let Us Speak To Your Manager Facebook […]
Research has shown that Gen Z consumers are increasingly looking to spend on brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their respective brand communities and use their voice to support relevant causes and movements. That directly relates to identity and how people choose […]
Yep, called it, we spoke too soon. Though we didn’t mean to jinx this since our last piece on this topic, it could be that Tik Tok could be in for another wild ride as it faces another potential legal problem to stay operational in the US. It seems that Tik Tok might be taking […]
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