Facebook retains its title as the primary platform of focus for SMB promotions, but Tik Tok isn’t too far behind. As more businesses gravitate towards the app and the rising trend of short-form video, Tik Tok’s value as a promotional tool also rises, offering them better odds to expand their opportunities. ‘I Saw It on […]
Let’s change things up a bit with Twitter news. Veering comfortably away from the mess that is the Saga of the Musk takeover, Twitter Carousel ads are finally given notice once again, albeit being somewhat minor. Twitter’s Carousel ads are an engaging and enticing format that grab-attention in-stream via variable text and images. Merry-Go-Round Carousel […]
This week is International Small Business Week. Marking the event, Google announced a range of new SMB support tools and offers to help smaller organizations maximize their opportunities to stand out and attract more customers online. Googling A Hand First off, Google is offering exclusive discounts on a range of digital tools designed to help SMBs operate more efficiently, […]
Twitter’s adding a couple of new ways to promote Spaces usage, with new Spaces buttons in the Tweet composer and retweet Flow, which could see more users launching topical discussions in the app. A Little Space, Please The new Spaces button will allow you to watch Spaces broadcasts instead of simply Tweeting your thoughts. “Simply tap […]
Remember when clubhouses were all the rage back when they were commonly up trees? Yeah, those were the days. There was a time when Clubhouse was the Thing in social media circles – people would do anything to get invited to the app, with some even buying invites that sold for hundreds on eBay. Well, those days are […]
Here’s some delightful news – Snapchat just announced that it’ll be launching a new accelerator program for Black creators, which will see Snapchat provide ongoing financial support, training, and more to 25 emerging stars over the next year. We know, 25 might not sound much at all, but for such a color-disparate space such as the […]
It’s a fine day to be a digital marketer – TikTok marketers should be up on their toes right now because TikTok had just launched its much-awaited ‘Attribution Manager’ tool. The tool allows advertisers to set custom attribution windows within their TikTok campaigns. The Attribution Manager, which you can access through its Ad Manager platform, enables ad managers […]
Are you looking to advance your digital marketing career to the next level? If so, then this might help – this week, LinkedIn just published its 2022 listing of the top 25 companies in the Marketing & Advertising sector, which ranks the leading workplaces to grow a career in the industry. Look to The Top The […]
Twitter’s been testing this out for a while now and today, it has finally launched its anticipated ‘Notes’ option on select user profiles, providing them with a simple and integrated way to attach longer text elements to their Tweets. The Notes UI is fairly basic, with all the regular elements of a blog post composer, including the ability to […]
Twitter’s finally making a move to advance its in-app commerce capacity by launching a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles. When tapped, each item listed would redirect users to the Shopify product page to make a purchase. As Twitter explains: “We built a Twitter sales channel […]
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