LinkedIn just released a new resource to help marketers branch into international markets, providing a number of key insights into major trends and shifts to be aware of as you assess your foreign opportunities. As LinkedIn explains: “As the world becomes smaller and business ambitions grow bigger, more marketers are being handed international marketing mandates. It’s one thing to […]
Looking to improve your branding effort and maximize recognition across social media networks? If you’re serious about social, you should be! This week, LinkedIn just published a new 25-page guide about effective brand-building approaches, providing a range of examples and notes to help you maximize your branding efforts. Before we go into the usual, you can get […]
Over the past two years, TikTok’s popularity has risen at an astronomical rate, placing it in a position to be the best social media platform overall. However, one major impediment to its otherwise unanimous crowning is its lack of creator revenue opportunities – a weakness that its key competitors, Meta and YouTube, have been more than […]
After testing for several months, Twitter is finally announcing that its Tweet replies ad placement option is now available for all app install campaigns on both Android and iOS. Much to the joy of mobile advertisers, this comes as much-welcomed news, seeing as some of their Twitter efforts are now made easier thanks to this update. Business […]
Pinterest continues to evolve its video offers and this time it’s launching a new, separate ‘Pinterest TV Studio’ app designed to enable live-stream creators to improve their streaming set-ups with multi-cam support, improved editing tools, and more. PinTV TechCrunch first reported that Pinterest went for a ‘subtle’ release of the new app earlier this week on both the […]
Twitter has been testing variations of this option for over a year now. Today, Twitter finally launched a public test of its new ‘Twitter Circle’ option that enables users to share Tweets to a specific, custom group of chosen connections within the app. As a quick recap, Twitter Circles allow users to essentially create a private group chat […]
As it seemingly continues to lose ground to TikTok, where more people choose to spend their social media time, Facebook is constantly trying to figure out new ways to keep people engaged and glued to their app instead. The latest in Facebook’s experiments comes in the form of new Stories-like notification bubbles within your Notifications […]
Want to improve your TikTok marketing approach? You should be! Partnering with established creators can be a great way to level up your efforts. To help out with this, TikTok has published a new 25-page guide on working with TikTok creators, which includes notes on how to connect with them, the various tools and options available […]
Advertisers on Snapchat should be thrilled at this news. Today, as part of its NewFronts presentation, Snapchat has unveiled a new partnership with celebrity video creation platform Cameo. This would enable Snap advertisers to pay Cameo members to create short video ads to bolster their Snap marketing. A prime-sounding deal indeed. Celebrity Status As a promotional […]
May is Mental Health Awareness Month and to mark the event, TikTok has announced several initiatives, including live streams and in-app activations, to help users find relevant support and assistance, hoping to further destigmatize mental health conversations. Awareness Is Key TikTok said that it’ll be sharing a range of content under the main Hashtags #MentalHealthAwareness, #SelfCare, and #LetsTalkMentalHealth. […]
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