The world just can’t seem to get enough of TikTok, can it? Available in over 150 countries and with over a billion users and counting, TikTok is currently the world’s most popular app, doubling as a trend leader and the definitive place to be if you want to create or binge creative short-form clips. That […]
Looking to improve your Snapchat marketing approach this 2022? If you’re wondering what currently does well in Snap ads, then you’re definitely in the right place. A team from VidMob sought to find this out in a new, three-part study, seeing them analyze over 14,000 Snap ad campaigns, run over the last three years, to understand the […]
Gaming has become a titan, with the influence of gaming on modern pop culture being an even more massive beast. The evolution of gaming over time has led to a massive amount of modern trends and shifts aligning with gaming and creators within the space, leading to various new forms of interaction and opportunity. Are […]
TikTok just announced an expansion of its partnership with ad data verification and auditing service Integral Ad Science, which will see IAS expand its TikTok ad measurement to now cover viewability, invalid traffic (IVT), and app-level brand safety, providing more ways for brands and agencies to more effectively measure the results of their TikTok ads. More Ads Integral […]
WhatsApp just launched the first stage of its new Communities rollout, with Reactions now available in group chats. Users are now also able to send files within WhatsApp up to 2GB in size, which is significantly higher than its previous 100MB limit. WhatsApp announced its new Communities initiative last month, which, on top of these elements, also […]
In what’s becoming the key social platform trend of the early 2020s, Twitter seems to be the latest platform to go ‘Full TikTok’. As you can see in this example, shared by none other than the legendary Matt Navarra, Twitter is currently testing out a new format for its Explore Page that looks eerily like TikTok, complete […]
Musk certainly isn’t one to go for underwhelming goals, especially not when it comes to his newest acquisition – social media platform Twitter. If you know Elon, then you’d figure out that he has some rather lofty plans for Twitter, but are they feasible? Will he be able to deliver on the targets he’s setting? […]
Is this another consequence of Apple’s iOS data tracking change? Meta is subtly altering the way it uses Location Services in Facebook, with the depreciation of several local-based functions, including weather alerts, nearby friends, and location history. Another One Resident social media expert Matt Navarra shared an example notification showing an alert that users see within their […]
Twitter just announced a number of new premium video content deals at its NewFronts 2022 presentation. This includes new partnerships with E! News, Conde Nast, the WNBA, and more. Wow, talk about a star-studded line-up. Twitter’s premium video content offers opportunities for advertisers to reach engaged audiences around these events and programs. While Twitter has never quite […]
Elon Musk has been oddly quiet ever since his successful takeover bid for Twitter. The latest in his social media escapades seems to have been shoring up investments to fund his $44 billion purchase. Today, in a new filing with the SEC, it was revealed that Musk has now raised more than $7 billion in funding commitments […]
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