It’s not Snapchat’s best day. Yesterday, the company issued a guidance note to the SEC which advised that the platform’s overall revenue would miss its target that it put down in its Q1 update, which it reported just last month. As Snap puts it: “Since we issued guidance on April 21, 2022, the macroeconomic environment has deteriorated further […]
This could be a significant advance in Meta’s push to make WhatsApp an essential utility in India. Today, India’s Ministry of Electronics and Information Technology has announced that Indian citizens will now be able to access various official documents via WhatsApp. Political Collab Integrating with its Digilocker digital documentation initiative, the program will make WhatsApp a more […]
TikTok continues to explore more monetization pathways with the addition of its newest ‘LIVE Subscriptions’, which will launch later this week and will include a select batch of creators to act as pilot testers. TikTok’s LIVE subscription offering will allow live-streamers to generate recurring revenue from their efforts by sharing exclusive streams with their paying audience. […]
LinkedIn just announced an update to its Professional Community Policies, which dictates what’s allowed and what’s not within your different LinkedIn communications. The updated policies aim to provide more insight into specific elements of in-app engagement because certain people, especially women, have had enough of LinkedIn being used as a hook-up site by overeager users who […]
Part of TikTok’s success and one of its key elements is how it facilitates interaction and individual contribution to trends. Within this, organic and creative content has become a central focus and has also changed the way that brands need to approach the platform. Reinfluence Traditional and disruptive ads on TikTok are just that – […]
Snapchat’s new and improved parental control options are nearing launch, with new screenshots, based on the app’s back-end codes, showing how Snap’s coming ‘Family Center’ will appear. These images, shared by app intelligence company Watchful through TechCrunch, show how Family Center will enable parents to see who their child engages with on the app, along with information related to […]
Snapchat just announced a new integration with eBay! This new integration would enable users to share eBay listings within Snaps. Here’s the current sequence – now, when someone views an item in the eBay app, they’ll then be able to share the product directly from their Snaps or Snap Stories, with the listing showing up as a […]
Twitter is looking to up its game to further limit the spread of harmful misinformation within its platform, via the implementation of a new policy that will specifically restrict the amplification of misinformation in times of crisis, including civil unrest, armed conflict, and more. The policy has been developed in response to the Ukraine invasion, with Twitter […]
Today, gaming is arguably the most influential element of online culture. As such, it only makes sense for TikTok to also jump on the gaming bandwagon and capitalize on opportunities where it can, as it looks to maximize its appeal with the younger audiences. Already offering its own line of game streaming options, TikTok is now […]
Amid its meteoric rise, one element that TikTok has been criticized for is its amplification of trends without credit to the originators. This has been specifically highlighted in the platform’s trending ‘dance’ moves, with Black creators calling TikTok out to do a bit more in acknowledging the origins of such within the app. Credit Where Due Due to […]
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