TikTok’s New Report on Integrated Media Strategy Boosting

Yes, digital platforms nowadays are like media consumption vending machines, with more people spending more time using their social apps to stay connected and entertained at all hours of the day. However, that doesn’t mean that traditional TV is dead. As long as there are nostalgic folk, trad TV will never die. As TikTok notes: “Despite viewers […]

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TikTok Launches Interactive Market Insights Tool

This update is rather timely and could prove beneficial in your TikTok marketing process. TikTok has launched a new interactive insights platform that enables users to utilize a range of filters to discover key data points in their target market/s. TikTok Getting Analytical Before anything else, you can check out the new platform here. We recommend giving it […]

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Twitter Announces Major Staffing Changes

This was bound to happen. Twitter HQ is currently a mess, given all the changes it has to deal with. Interim CEO Parag Agrawal just announced that key leaders Keyvon Beykpour and Revenue Products Chief Bruce Falck will be leaving the company effective immediately. Switching Things Up Of the two mentioned above, Beykpour is the more visible one. Beykpour first crossed […]

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