The world just can’t seem to get enough of TikTok, can it? Available in over 150 countries and with over a billion users and counting, TikTok is currently the world’s most popular app, doubling as a trend leader and the definitive place to be if you want to create or binge creative short-form clips. That […]
Looking to improve your Snapchat marketing approach this 2022? If you’re wondering what currently does well in Snap ads, then you’re definitely in the right place. A team from VidMob sought to find this out in a new, three-part study, seeing them analyze over 14,000 Snap ad campaigns, run over the last three years, to understand the […]
Gaming has become a titan, with the influence of gaming on modern pop culture being an even more massive beast. The evolution of gaming over time has led to a massive amount of modern trends and shifts aligning with gaming and creators within the space, leading to various new forms of interaction and opportunity. Are […]
TikTok just announced an expansion of its partnership with ad data verification and auditing service Integral Ad Science, which will see IAS expand its TikTok ad measurement to now cover viewability, invalid traffic (IVT), and app-level brand safety, providing more ways for brands and agencies to more effectively measure the results of their TikTok ads. More Ads Integral […]
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