Snapchat is looking to lean into the rising trend of collaborative content with the launch of a new ‘Shared Stories’ option, which enables users to invite other Snapchatters to contribute to their Story with their own takes and insights. Based on the examples, when you create a Shared Story, you’ll be able to choose people who’ll […]
Twitter HQ takes another hit. This week, Twitter agreed to pay a $150 million settlement to the FTC over a past misuse of user data, which saw information submitted for personal identification confirmation purposes mistakenly then used in Twitter’s ad targeting efforts. As Twitter explains: “On May 25, 2022, Twitter reached a settlement with the Federal Trade […]
It’s a fine day to be a social media manager, why? Because TikTok just added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule, and publish content to TikTok from your chosen platform. As TikTok puts it: “Today, we are excited to introduce the TikTok Marketing […]
Creators are the new currency for social platforms, with every platform now working to sweeten its deal to keep their top talents posting on their apps, which keep their fans coming back to check in on their latest posts and updates. Today, Twitter takes its latest step in working to boost its creator appeal with […]
Despite continuous reports of LinkedIn performing the best it ever has, a lot of its supposed ‘engagement’ is seemingly dominated by re-posts from other platforms, spam, oddly topical polls, and various other low-interest post types. What’s more, all of these were specifically designed to generate shallow engagement. Feeding Time Well, at least that’s the general […]
Snapchat has just published it’s third annual ‘CitizenSnap’ report, which outlines how the company progresses towards its various environmental, governance, and social goals, as well as how it looks to contribute to key aspects of growth and development to benefit the planet. According to Snap: “At Snap, our mission is to contribute to human progress by empowering […]
While things are still on hold for Elon Musk’s takeover push, we do have another reminder that Twitter’s leadership team will never be the same, regardless of what comes next. Now former Twitter CEO and co-founder Jack Dorsey announced that he’s leaving the Twitter board, effective immediately. Dorsey’s full exit removes another big chunk of experience from […]
Digital webmasters and content managers best keep an eye on their Google rankings over the next few weeks. Today, Google just confirmed that it’s rolling out a new Core update for Search, which will change the way some sites are listed in Google Search. Core Essentials So, what changes are we to expect? Google has a […]
Google just announced a range of new ad tools at its Google Marketing Live event. These included new opportunities to advertise within YouTube Shorts, new layouts for Responsive Display Ads, improved analytics, new ad testing options, and more. Google Hey! To start, YouTube Shorts has seen massive growth over the span of a year. To help marketers […]
June is Internet Safety Month! Ahead of the occasion, TikTok has already outlined a range of new online safety tips, created in conjunction with various partner advisers. At the same time, TikTok was also developing a new cybersecurity toolkit for families to help drive home their message of online safety at home. Better Safe, Says TikTok The main […]
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