Google is releasing updated ‘data safety’ labels for all apps listed in the Play Store, providing more specific information as to how each app collects and utilizes your personal info, increasing the process’ overall transparency. Safety First The new Data Safety section within the Play app listings will provide users with an overview of not only […]

Google just announced a couple of updates for its ‘Performance Max’ campaigns. These include new insights and manual checking options, a new customer acquisition goal, and improvements for existing local campaigns and smart shopping. Maxing Out Performance Max was designed to primarily drive conversion, with Google’s automated system working to optimize ad performance in real-time, across channels, […]

Google just announced a couple of updates for its ‘Performance Max’ campaigns. These include new insights and manual checking options, a new customer acquisition goal, and improvements for existing local campaigns and smart shopping. Maxing Out Performance Max was designed to primarily drive conversion, with Google’s automated system working to optimize ad performance in real-time, across channels, […]