TikTok once again imparts a new set of insights, this time around the power of marketing during major events in the app. TikTok decided to release this info in line with rising in-app engagement rates, especially during the latest events, providing markets with new opportunities. Maximizing Ad Knowledge Major annual events, like the Super Bowl, provide […]
In a bid to further help out businesses make the most of its ad and recruitment tools and maximize performance across its platform, LinkedIn announces that it has acquired Israel-based marketing analytics company Oribi to boost its marketing solutions offer. As LinkedIn explains: “Understanding which channels and messages have the greatest impact on the decision to take a desired […]
Short-form video definitely takes center stage in terms of preferred content medium right now. With new engagement behaviors taking hold and attention spans decreasing, it would seem like short-form interaction is here to stay for a good while. Especially now that the majority of the online audience is made up of those belonging to younger […]
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