Google Expands CTV Campaign Exposure Controls

It’s been a minute since we’ve heard from Google, so it’s refreshing to see that they’re finally releasing an update. It has been observed that more and more people are consuming digital video content on their home TV sets. YouTube, with parent company Google, has been working to incorporate more advertising options to allow TV-like […]

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Snapchat to Work on ‘Selfie Drones’

A Snapchat drone available in retail? Count us in! In 2017, there were reports that Snapchat sought to acquire robotics company Zero Zero Robotics, which is known to produce and manufacture a range of camera-enabled drones, including a compact, foldable selfie-taking drone that was designed solely to help you build and maximize your social media content creation. Check […]

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Twitter Tests New ‘Articles’ Option

For the longest time, one of Twitter’s biggest challenges, as well as being one of its key goals, is how it can best enable people to share more expansive thoughts and comments on the app, which people currently do by adding ‘Notes’ screenshots to their Tweets. Tweeeeet One of Twitter’s defining traits was that it […]

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Can A LinkedIn Profile Picture Land You a Job?

Have you ever asked yourself the question “Just how important are LinkedIn profile pictures anyway?” Interestingly enough, while most people wouldn’t really give a hoot, this new survey by Passport Photo Online suggests that many business owners and retailers do, in fact, judge a book by its cover – your looks might actually matter more than your other qualifications. […]

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Snapchat Adds New AR Story Tools For Lunar New Year

Snapchat has released a set of new AR elements in celebration of the Lunar New Year, which aims to educate users about Chinese culture and its influence, adding to the broader celebration of the event. Snapping Tiger The first Lens is a new AR experience that tells users the real-life story of Asian-American businesswoman Lucy Yu, owner […]

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Facebook Losses A Million Daily Actives

Meta just posted its 2021 Q4 and full-year performance report, showing a rise in monthly active users and significant revenue growth as it continues to evolve towards the next stage of digital connection. However, it’s not all glitter and gold, as the report also notes certain concerns with Facebook’s growth, with certain aspects even in decline, […]

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Facebook Shares Valentine’s Shopper Connection Tips

Valentine’s Day is almost here, have you mapped out your marketing plan yet? In approximately 10 days, Valentine’s Day will be upon us, and if you haven’t considered how you could tap into all that excitement, then you may want to assess what current options you have available. After all, what’s considered to be the […]

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Snapchat Hosts Virtual Bitmoji Concert

Amid the waves of shifts brought about by the pandemic, virtual events are seeing a rise, gradually becoming new ‘standards’ in facilitating wide-ranging connection, bridging great distances, and allowing vastly sparse circles to regularly meet and keep in touch. This supposed next ‘phase’ of virtual events goes beyond the stale ‘webinar’ Zoom model. No, upping […]

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New Lunar New Year Features on Messenger

In celebration of the Lunar New Year, Messenger has decided to add a range of new tools, including themed stickers and new custom AR effects. Culturally speaking, Messenger will also be adding a new way for users to share red letter envelopes within the app through the use of its updated 3D avatar tools. New Year […]

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The Latest on LinkedIn’s Fake Account Detection & More

LinkedIn just published its latest Transparency Report, covering the period between January and June 2021, outlining all the content and account violations it detected and took action against within the period. It also included other accountability elements, such as government requests for information and more. LinkedIn’s Transparency Report highlights key usage trends, particularly about in-app topic […]

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