Taking another step forward in its quest to expand its eCommerce opportunities, TikTok has just launched a new, video-aligned platform training course for marketers, which was designed to provide insights and tips on how they can best make use of the platform for brand development and promotion. Aptly named ‘TikTok Tactics’, the new course not […]
LinkedIn has so far reached milestone after milestone during these first few weeks into 2022. As per parent company Microsoft’s latest performance update, LinkedIn continues to see ‘record engagement’, with the platform posting strong results for yet another quarter. Overall revenue went up by 36%, driven by increased demand for LinkedIn ads, along with a resurgence […]
Snapchat isn’t just focused on further developing its Lens and special filters and effects but is also looking to improve its AR tools to augment its eCommerce opportunities as well. Snapchat is adding new ‘Catalog-Powered Lenses’ to enable brands to showcase their respective range of products within a single Lens, providing users with more virtual Try-On options. […]
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