Twitter is Testing a New Topics Bar

A new year under new management, Twitter is starting things off by introducing another way to improve Tweet discovery. Twitter is testing out a new topics bar that’ll sit above the main Tweet timeline, providing users with a quick link to real-time discussions within the app. While it might sound like a much-needed feature that […]

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Twitter Testing Spaces Restriction for Smaller Groups

Since Twitter Spaces seems to be one of the more prominent elements of Twitter when it comes to additional engagement, it’s only fitting that new additions be periodically introduced to make it even better. With that being said, Private Twitter Spaces are coming! Twitter is currently testing out an option that enables Spaces hosts to […]

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TikTok on The Impact of Audio Marketing

Most video platforms have traditionally emphasized creating for ‘sound off’ environments, stating that such an approach is the way to maximize viewing opportunities. TikTok isn’t like most video platforms. In fact, TikTok seems to like proving norms wrong, repeatedly noting that sound is crucial to user experience and that marketers should consider audio as an equally important […]

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