After being in testing for the past few months, Twitter has announced that it’s finally rolling out its new ‘Pin Reply’ option to selected users. As you may or may not know, having the ability to Pin Tweets helps you highlight certain interactions that help give your profile a little bit more flair. While it may not appear that useful for the casual Twitter user, it helps brands and Tweet creators out in a big way, adding to their capacity to build their profiles to help them scale and increase audience reach.

Pinpointing

If you take a look at this image, posted by Chris Messina, some Twitter users are now seeing this new notification when they log into the app, alerting them to the new Pin Reply option. This is the exact same alert posted by reverse engineering expert Jane Manchun Wong as she found in the app’s back-end code earlier this month, indicating that a full rollout is likely imminent.

As the name suggests, Tweet reply pinning will enable users to highlight a specific reply to their Tweet via the three dots menu on a response. You’ll then be able to keep said reply at the top of the thread, maximizing that particular interaction’s exposure and visibility. Such functionality could prove highly useful for highlighting, say, celebrity engagement, or helping to showcase especially helpful, engaging, or funny responses to your Tweets. This could also be a good guide for relating conversations. There is also a range of potential brand uses, such as inviting the most creative replies to your Tweets, then pinning the best response.

Most importantly, at least from Twitter’s perspective, it adds another control element to your Tweet experience. Twitter’s also added a range of tools on this front over the past year, from reply controls to Communities to ‘unmentioning’ yourself from a Tweet conversation. It seems like Twitter’s working to give users even more capacity to manage exactly how they engage and interact with the app, and pinned replies would provide another small enhancement in this context.

The Wrap

It’s not a game-changer, by any means, but it looks to be an interesting addition -and it looks to be coming to more users very soon. SocialMediaToday has asked Twitter for more information regarding its direct rollout plans for Pinned Tweet Replies, to which Twitter responded with:

“We’re always exploring ways to make it easier to find the best and most relevant content on Twitter. This is one way we’re testing that, and we’ll share more in future.”

This is basically Twitter’s way of saying “Just be patient and wait, we’ll tell you all soon enough.” Either way, if you’re still considering Twitter as one of your focus platforms, then this news would be worth following and seeing what it develops into.

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Sources 

https://bit.ly/3RmohyA