As Twitter continues to ramp up its efforts to improve creator monetization, it has recently launched a new Creator Dashboard that’ll help creators track the revenue they generate through the currently available tools. With this, Twitter hopes to have more of its top creators post more often, increasing overall engagement levels.
‘My Tweet Dash’
The new dashboard provides oversight into your various income streams in the app, including all data on Ticketed Spaces and Super Follows. The new dashboard also comes with an overall payout tracker to help you stay at the top of your game. Optimization is a plus one, seeing as how the dash supports some of Twitter’s more recent additions.
Twitter explains:
“[Creator Dashboard] is designed to help creators further understand how they make money on Twitter and how much they are earning from monetization features, Ticketed Spaces and Super Follows. Easily accessible from the Monetization tab, the dashboard is a clear way for creators to search through their payment history and see details about upcoming payouts.”
To note, the dashboard will be Twitter’s latest addition to its growing suite of monetization tools, which have become a bigger focus for the app over the past year. The push was partially led by its want to provide additional support for creators who have been impacted by the pandemic by providing them with supplementary income streams. Of course, more monetization opportunities also serve as nice incentives for prominent creators to Tweet more often.
So far, none of these elements have been a major consideration or revenue stream for the app, but that’s acceptable as they’re still within the early stages of release. If Twitter can establish a self-sustaining creator ecosystem, that might help fuel on-platform engagement. Like all social platforms, Twitter’s making sure that it stays competitive on this front, to an extent. Once creators start earning more on one platform over another, you can bet that’s where Twitter will also shift its focus.
The Wrap
It’s a difficult challenge for Twitter because, for the longest time, Twitter users have gotten used to consuming Twitter content for free. Asking long-time users to pay for slightly ‘spiced up’ pioneer content will be a habitual shift and will take time to bed down. On the upside, Twitter at least continues to grow in new markets where it could instill these new behaviors early, getting creators to think about how they can grow their audience using its monetization tools.
For those transitioning into subscriber Tweet content, this new dashboard will be a big help, much like tools on Facebook and YouTube. It’ll help users plan, track, and strategize efforts to bump their presence.
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