Twitter Ticketed Spaces were first made available to selected iOS users back in August. Now, Twitter is not only making it available to all US iOS users, but is also finally rolling it out to Android broadcasters, along with a new monetization option!
Screenshot updates show that Ticketed Spaces will allow Spaces hosts to set their broadcast ticket price, with 97% of the revenue going back directly to creators. That take drops to 80% once an individual creator hits $50k in total (cumulative) earnings. Despite a drop, 80% is still very much a respectable amount; and now, more users have access to this option.
Of course, such a lucrative opportunity is not without its gates. To qualify for Ticketed Spaces, hosts must be aged 18 or over, have hosted at least 3 Spaces within the last 30 days prior to applying, and have at least 1000 followers.
A rather timely move by Twitter, seeing as how this ties in well with their broader audio social push. The Spaces tab, which is also being made accessible to more users, is said to help in Spaces discovery, along with new topic tags that help highlight relevant broadcasts in real-time.
When relating to the milestones and recent progress of other social media platforms, Twitter had to find a way to better incentivize its top creators and influencers; which it eventually found in the expansion of its Spaces program. By providing more access and introducing an essentially “premium” monetization tool, Spaces improves reach and offers higher exposure potential than even that of Clubhouse.Though it won’t be overtaking TikTok in terms of hype and use anytime soon, these changes position Twitter to at be the dominant platform that makes use of a dual-medium format – when it comes to melding text (Tweets) and audio clips, no other platform quite does it like howTwitter does it; none even come close.
The Wrap
Despite uncertainties in becoming an essential Twitter element, one thing is made clear – Spaces, despite its initial hype dying down, is one functionality that distinguishes Twitter from the rest of the competition. At least until COVID restrictions are fully lifted, audio social seems to have a place in the grand social media scheme. In a broader perspective, it does provide Twitter with a way to better monetize its best talent which, in the future, is the direction that all social media platforms will undoubtedly go in.
While social media right now is mainly used for connectivity, at the core of any network is the potential for business. Opportunity to make money is always welcomed, it’s the same driving principle that pushes other platforms to look more into eCommerce and build partnerships that would allow them to tap into the vast economic powers of digital assets. With Spaces, and its subsequent expansion to Android users (still a respectable 42.59% OS market share), we can at least expect improved audio content discovery, with the addition of appreciating relevant creators and brands we meet along the way.
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