Given that it’s a Microsoft-owned company, this news might come as a surprise – LinkedIn recently announced that it’ll start using AI to expand on its content, beginning with a new initiative called ‘Collaborative Articles’, which will make use of AI-generated prompts to call on specific users to share their input and expertise.
As per LinkedIn:
“These articles begin as AI-powered conversation starters, developed with our editorial team. Then, using LinkedIn’s Skills Graph, we match each article with relevant member experts who can contribute their lessons, anecdotes, and advice based on their professional experience. And, that’s when the real magic happens: when professionals share real-life, specific advice by contributing their perspectives to the work questions we’re all facing every day. Because starting a conversation is harder than joining one, these collaborative articles make it easier for professionals to come together and add and improve ideas – which is how shared knowledge is created.”
Collaborators
As mentioned above, Collaborative Articles will be highlighted in the LinkedIn Feed, including a note on how many LinkedIn members have contributed. You can then check out contributor elements highlighted within the article. There will also be a button for you to add your own perspective to the AI-created piece. The app is hoping that this will allow more members to gain extra exposure for their expertise and experience in the app, which will also help them add more followers and connections.
To further facilitate this, LinkedIn’s also adding a new Community Top Voice badge in key skill areas related to Collaborative Artiles, providing professionals with that extra incentive to share their advice and experience. These new badges will be valid for the next 60 days, with members required to keep contributing to Collaborative Articles to keep this recognition.
That’s a pretty good incentive, and you can imagine that it’ll keep members adding their takes and opinions on as many Collaborative posts as they can. With AI tools generating the initial prompts and building out the articles, it’s a fairly low-maintenance way for LinkedIn to boost engagement, which is already reaching new highs with each quarter.
The Wrap
On that note, it makes sense for LinkedIn to lean into the same, marking AI integration as a potential first of many new integrations coming to the app. While it may seem like a fairly light addition – LinkedIn has been using similar prompts on human-created articles to get users to contribute for some time now – it’s an interesting alpha test, which could just help the app better showcase user expertise, thus boosting in-app engagement.
Please note:
This action will also remove this member from your connections and send a report to the site admin.
Please allow a few minutes for this process to complete.
