The world just can’t seem to get enough of TikTok, can it? Available in over 150 countries and with over a billion users and counting, TikTok is currently the world’s most popular app, doubling as a trend leader and the definitive place to be if you want to create or binge creative short-form clips.
That being said, how then should you go about crafting a personal TikTok strategy? If you’re looking for inspiration on how you can make the most out of TikTok, then these updated 2022 TikTok statistics should help you out immensely. Also, you can view some good examples of branded TikToks here.
What’s Your Number(s)?
- 1 billion total and monthly active users.
- 2.6 billion total app downloads.
- In the US, the user base aged between 10-19 years old makes up about 32.5% of all regional users (as per Comscore)
- Users reportedly spend an average of 52 minutes per day on TikTok, sequentially opening the app about 8 times within the same time.
- Usage: 83% of TikTok users have created at least 1 video.
- Revenue-wise, TikTok makes $500 million in the US alone. This was back in 2020.
- Check out TikTok’s latest top 100 creators list.
These are but a few of the many details mentioned in Wallaroo’s full overview. We’re well aware that TikTok boasts some impressive numbers, which this statistical outline further gives credit to. If you’re looking for a platform to take your marketing reach up a notch, then TikTok makes for a solid candidate. Though it’s not the greatest for profit generation, it’s pretty hard to beat when it comes to reach and market penetration.
Wallaroo also gives breakdowns of some key marketing and advertising statistics, providing more reason to give TikTok a go:
- Brand takeover ads can cost anywhere between $20000 – $200000.
- Hashtag challenges cost around $100000+.
- Advertising campaigns start at just $50/day with no long-term commitment.
- Influencers with 2.5 million or more followers charge more ($600 – $1000) per post on TikTok than they would their, say, Instagram equivalents ($100 – $200).
- TikTok now offers ad credits for new brands advertising. Current credits available are at $300 and $2000 limits.
The Wrap
Again, these are useful statistics that paint you a better picture of the current TikTok landscape, allowing you to create a more appropriate and aligned strategy, getting the most out of your TikTok efforts. The latter section of the guide also helps out when setting a budget, giving you a clearer understanding of what you can cover and what would currently be out of bounds. It’s definitely worth a look.
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