LinkedIn just launched a new ad campaign that aims to highlight the power of community on the platform and how it can help guide users in their career progression. You can check out the official campaign trailer here.

Let’s Talk More 

The campaign, which is currently live in the UK, Germany, and India, presents LinkedIn’s growing membership as a dinner table conversation, where users can move their respective seats to the discussion that suits their interests.

As LinkedIn explains:

“For many of us, the last two years of uncertainty have been a period of great reflection and the catalyst to truly identify what it is we really want from our lives […] Our global research underlines this sentiment, with huge swathes of us spending time reassessing and revaluating our lives and careers – with 67% of people in the UK, 57% in Germany and 82% in India considering a new challenge this year. We are a workforce that’s on the move and looking for change.”

Within this, LinkedIn is facilitating new career discussions and opportunities, whether through LinkedIn Events, audio rooms, InMail, etc. It’s a good campaign that underlines rising activity within the app, though you could say that it would be more suited to, say, the likes of Clubhouse given the platform’s focus on topical discussions, albeit being limited to numerous messy audio chat rooms, that is – a far cry from the delightful and structured conversation model as depicted in LinkedIn’s campaign.

However, that doesn’t mean that LinkedIn is completely guilt-free. Even the world’s largest professional network has ‘adopted’ certain key elements from Clubhouse, along with seeing ‘record levels of engagement’ according to parent company Microsoft’s latest reports. With this, perhaps LinkedIn is the place to be if you wish to engage in many types of discussions. The ‘Dinner Table’ metaphor does sound like quite an appealing invitation to start a discourse.

Despite the accuracy not being definitive, can you imagine a real dinner table discussion inspired by social media apps? Twitter’s table could be chaotic, while Facebook would be the more family-oriented table. Meanwhile, The Mad Hatter and friends would be enjoying themselves at Reddit’s table.

The Wrap

It’s certainly an interesting concept and the base idea is appealing, especially since it has career development in mind. It’s one of the more clever ways to promote LinkedIn, not directly relying on pure marketing tactics, but appealing more to shifting user behaviors and leaning more on the ‘social’ aspect of online connection.

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Sources

https://bit.ly/3mJABeI