Here’s a nice little pre-holiday treat for all you budding TikTok advertisers out there, with the addition of new Audience Insights in TikTok Ads Manager, enabling users to drill down into specific demographic details about your audience in the app, including interests, usage behaviors, gender splits, and more. If you can’t effectively monetize short-form clips, which is technically the primary offering on TikTok, then the next best thing is to be able to glean more observations and audience activity to better tailor your approach to better align with their interests and ideologies.
You Audience In-Sight
Based on official examples, TikTok’s audience insights filters are now listed at the left-hand side of the Ads Manager ‘Reporting’ section, with a range of categorization options to choose from. The available filters are:
- Age demographics – You can choose, 18-24, 25-34, 35-44, 45-55, 55+
- Gender splits.
- Interest Categories – Including ‘Pets’, ‘Food and Beverage’, ‘Games’, and other interests.
- Video Interactions – Filter users by the videos that they watch on TikTok in different categories, including ‘Lifestyle’, ’Talents (including magic and dance), ‘Supernatural and Horror’, and more.
- Creator Interactions – Which enables you to filter by TikTok users that have followed creators in different topic categories.
- Hashtag Interactions – Select a hashtag to narrow down your audience to those who have engaged with that tag.
- Device – You can also filter by device type, while TikTok also has additional filters for device price, based on estimates.
These should provide users with more options for gleaning insight into their TikTok audiences, helping refine their approach based on the same. These attributes would also extend to your ad campaigns.
The Wrap
It’s certainly a valuable addition; even just messing around with the basic settings can cause you to find some interesting trends and notes, potentially changing your thinking in relation to your TikTok approach. If you’ve nothing in the works yet, then this could be well worth a look. Dig into the data to see what you can find. Likewise, you can also check out TikTok’s Creative Center Insights for broader trend notes, as well as its Ad Library to see what’s working in your niche.
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