Yep, it’s just about that time again when all discussions revolve around the Super Bowl. This year will mark the Super Bowl’s 57th season, and to start things off, YouTube just launched its AdBlitz hub once more, where it’ll host all of the Super Bowl ads and promotions, providing easier insight as to how various brands approach their campaigns.
As YouTube explains:
“As with previous years, AdBlitz continues to provide viewers with a central destination to watch and share the year’s biggest ads before, during, and after the game. The way we consume content continues to become more dynamic as viewers shift away from linear TV into streaming. This is most evident with the biggest moments of the year like the Super Bowl. According to comScore, last year, during Super Bowl LVI, YouTube reached 77% of adults with a Super Bowl ad vs. 72% on TV.”
Tee Up!
True enough, YouTube’s popularity among younger audiences, in particular, has made it an essential consideration for expanded promotion. Moreover, its AdBlitz hub provides a powerful showcase that enables more people to engage with all of the relevant activations, while also helping brands expand their reach.
“Last year, Hyundai, the automotive company, ran a month-long AdBlitz campaign in the weeks leading up to and following the Big Game, generating more than 247 million impressions. In contrast to previous years when the brand invested heavily in TV ads throughout the game itself, Hyundai found success by going digital-first during the Super Bowl.”
For marketers, AdBlitz provides a handy compilation of the latest ad approaches, from the biggest brands, which shows how they’re looking to tap into the latest behaviors trends. As gleaned from last year’s showcase, while highly amplificative, not all brands can afford Hollywood-level budgets to come up with some truly spectacular ads. With that being said, AdBlitz could be a good way to learn what works, which could inspire your thinking – for your Super Bowl tie-in campaigns and beyond.
The Wrap
Either that, or it’s just a collection of some of the best promotions and ad campaigns. Time and again, YouTube’s AdBlitz hub has proven that it’s more beneficial than not, which partially explains its repeated comebacks over the years. If you wanted some clear examples of brands that were able to land the mother of all ad campaigns, AdBlitz is the best place to go shopping for some inspiration.
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