It’s not surprising to hear that YouTube has released a number of updates intended to either improve or upgrade its suite of tools that cater to insights and other experience-enhancing elements. YouTube is the video-led offspring of the most popular Search Engine in the world. With that being said, YouTube’s adding a new element within YouTube Studio to help users track how long it’ll take to process their uploaded videos in the app, while it’s also rolling out new Data Stories cards to provide additional context on channel performance. 

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First off, we’ll take a look at upload tracking. Now, in YouTube Studio, users can track how long it’ll take for your video to process in the app, with variable indicators for SD, HD, and 4K. As per YouTube: 

“You can now hover over the icons in the bar at the bottom of the upload dialog to see more details about the processing status and estimated time to complete. How long processing takes depends on several factors, [including] video format, video length, frame rate, or quality.”

Once the lowest level of processing is complete, you’ll be able to publish your clip, but now, you’ll also be able to track upload times for all formats, which could be helpful in your planning. YouTube says that the new display will be available to all creators by the end of the week. 

YouTube’s also adding new “Data Stories” panels, which will provide more quick context into channel performance. YouTube initially launched Data Stories back in October, which presents key channel data insights, such as audience reach and retention stats for your channel over the past week, in a swipeable, full-screen display. YouTube is now adding even more to this data display: 

“We’re expanding the Data Stories experiment to include a weekly recap highlighting number of vlogs, Live, Shorts, and posts published, how many viewers tuned in, percentage of new or returning traffic, key drivers of traffic to the channel (including videos or search terms), weekly revenue, and a quiz to make staying up to date on your channel more engaging and fun.”

The panels provide a quick and easy way to stay on top of key channel metrics and might even uncover elements that you might not have considered prior, or at least hadn’t been watching in your own channel analysis. It’s not really a major change, but having more upfront reminders like this could be handy and even beneficial for your strategy. 

The Wrap

YouTube says that these new insight panels are now available to a small percentage of users, and will be expanded depending on initial feedback and response. YouTube also clarified the language in its overview of Educational, Documentary, Scientific, and Artistic (EDSA) content exceptions, while it’s also expanding ways users can purchase channel memberships as gifts. So, no big changes from YouTube per se, but these are still some potentially handy changes, which could also benefit your approach.

Sources 

https://bit.ly/3j5ZSBv