Wow, back-to-back YouTube updates? Awesome! YouTube’s bringing a new element to its YouTube TV experience, with TV subscribers soon able to access multiview, enabling them to watch four streams concurrently on-screen. As per YouTube:

“YouTube TV is home for sports fans and we want to ensure that we offer our members the best sports viewing experience on TV. Over the years, we’ve added features and partnerships that help bring viewers into their favorite games — like key plays, fantasy view, 4K streaming, and soon, NFL Sunday Ticket. And now, just in time for March Madness, we’re launching early access for the ability for fans to watch multiple streams at once.”

Multi-Perceptions

The new option will allow YouTube TV viewers to consume multiple shows at once – which, in our age of evolving attention spans, will likely be of huge value for many users. On top of this, YouTube has also seen a big increase in people watching YouTube on their home TVs, which thus far, has been its fastest-growing usage category in the last 5 years. 

In line with this, YouTube also recently added an enhanced Shorts viewing mode for TV sets, as it looks to provide more functionality and options for those consuming content on a bigger screen. Multi-view is the next evolution, and, as YouTube has noted, sports fans will be the push’s main target.

“During early access, some members will begin to see an option to watch up to four pre-selected, different streams at once in their “Top Picks for You” section. After selecting multiview, viewers will be able to switch audio and captions between streams, and jump in and out of a full screen view of a game.”

It could be a good addition, which will also impact the way YouTube ads are shown as the roll-out evolves.

The Wrap

YouTube says that it will be introducing multiview gradually and collecting feedback from subscribers along the way. It also notes that it’ll be looking to bring the multiview experience to YouTube’s main app across TVs later this year. It could allow YouTube’s connected TV offer, which, in turn, could have significant implications for future viewing behaviors. 

Sources

http://bit.ly/3JLFZKQ