This’ll be short. No, literally, it’s more news about YouTube Shorts. So, YouTube’s looking to help users add more context to their Shorts clips with the addition of location tagging within the app’s upload flow. YouTube’s now rolling out a new ‘Location’ field in the Shorts upload process, which will make it easier for users to add a location to their clips.
As YouTube explains:
“Currently, location tagging is only available on the Shorts metadata editor post-upload, meaning that creators can retroactively edit their Shorts metadata and add location to it. Now, we’re experimenting giving creators the ability to add a location to their Shorts during the upload process on mobile.”
What’s Your Location?
Location data can add important contextual info to uploads, better enabling YouTube’s systems to highlight more relevant clips to each user. For example, TikTok uses location info to show you more localized clips and updates, which do often end up being more engaging, especially those that are within your local area.
While location tagging hasn’t been the most prioritized element on most social platforms, it remains a key audience segmentation tool, allowing you to better sort your audience according to their geographic placement. It may not offer much in terms of marketing, but it can still help with campaign planning and partially gauging potential cultural influences within a specified target area (i.e you when choosing the ideal area to expand to).
On this note, YouTube’s effectively looking to catch-up, and while it notes, it’s possible to add your location to your Shorts uploads right now, which is safe to assume that a lot more people will do so once it becomes more readily available. For businesses looking to use Shorts, this new expansion could also help get your content in front of more people within your area. Oftentimes, good local growth is the precursor to good international ones.
YouTube Shorts have already proven to be highly successful, so adding more tweaks and quality-of-life updates is a logical move if YouTube means to get as much out of it as possible. Either way, the update also syncs well with YouTube analytics, boosting the demographic section of the analysis for an even better strategic overview.
The Wrap
The update is currently in testing with only a handful of select YouTubers. YouTube should be releasing more updates as testing proceeds, so be sure to keep an eye on the news every now and then if you’re really keen on ironing out your demographics, too.
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