For 2023, creators should look to implore the use of more short-form content, which is something that YouTube is more than happy to offer by suggesting relevant Hashtags for creators to add to their Shorts. 

As per YouTube: 

“To make it easier for Shorts creators to add relevant hashtags to video titles, we’re running an experiment that suggests new hashtags to include when publishing Shorts. If you’re a creator in the experiment, you’ll see suggested hashtags appear in the upload flow on mobile. The suggestions will be custom to your channel as they’re based on content you’ve previously uploaded.”

As Suggested

So, here’s the good news – these suggested tags won’t be based on AI detection of the content itself, but will instead be based on the common tags and topics associated with each channel. If it ends up working as intended, then that would be a rather impressive addition indeed. It would be helpful, though the degree of usefulness would depend on what creators want to upload and how often their content stays in line with their main topic/s. 

It probably already does – YouTube clearly prefers channels to stay within their defined lanes, at least in this respect. If you’re looking to build an audience on YouTube, then aligning around a certain theme sounds like the most logical approach. It helps better from consistency, which is a critical component for long-term success on the platform, as various big creators and YouTube analytics have shown. 

With this in mind, YouTube’s new suggested tags could help tremendously in ensuring that you choose the best ones for your clips, and not just the typical and generic-sounding promotional tags like #Shorts, which, in almost every aspect, the same as TikTok’s go-to #ForYou and #FYP tags. Such tags are used by almost everybody while doing very little for your reach. However, YouTube’s explainer on Shorts does suggest that users should include the #Shorts to ‘help with discovery’ in the app. 

At the same time, the same approach is also growing a bit dated, given how Shorts now has its own dedicated section in the app; all videos under 60 seconds are automatically filtered into this section. Then again, YouTube does suggest that you include this and have yet to give an official response as to whether or not it still is or would be necessary. 

The Wrap

Ideally, these new recommendations will start to move publishers away from more generic tags and more toward targeted audience segments. It should also help YouTube’s algorithms highlight more relevant content to more users. YouTube di mention that a small pool of select creators in the US will take part in initial experiments, running on both iOS and Android devices.

Sources 

https://bit.ly/3jZYwZt