YouTube has some highly beneficial monetization perks, provided that you actually make it that far. While it’s true that YouTube presumably has the best monetization scheme when it comes to content creation, the same also happens to be a major source of stress and frustration for creators who were cut off early from monetization opportunities because they’d apparently breached something. On that note, YouTube announced an update to its Advertiser Friendly Guidelines to better outline what content is eligible for monetization.
On The Money
To begin, YouTube plans on making changes to these specific elements:
Adult content – offensive and discriminatory video thumbnails that contain bad links and language won’t be eligible for monetization.
Violence – Don’t show dead bodies without context and video game violence directed at others. Videos featuring acts that intentionally aim to ‘shock and disgust’ will also be demonetized.
Harmful or dangerous acts – Obviously, anything that depicts people getting hurt, especially minors, will probably have their content demonetized.
Inappropriate language – YouTube will now treat all varieties of profanity equally. Here’s the important bit to keep in mind: cursing within the first 8 seconds – not okay; after the first eight seconds – still okay.
Drug-related content – Following existing rules around the display and discussion of illegal drugs, drug use, and even mentions of such within gaming content will also bar monetization.
Enabling dishonest behavior – A new guideline designed to tear down the rising trend of impersonation prank videos, along with cheating in video games and using hacking software in competitive Esports titles is now also against the rules.
Based on these, it’s clear that YouTube’s guidelines are also evolving in line with shifting creator behaviors and activities, which, while good, also remains a bit spotty considering how a lot of these regulations could still use further tuning, much to the dismay of some creators.
On another front, YouTube also announced that it’s rolling out a mobile version of Research in Analytics for Studio Mobile, which will include some additional features that are exclusive from its desktop version.
The Wrap
YouTube regularly updates its analytics, so introducing newer, clearer guidelines is the strategic way to go. While there’s still a bit of ground to cover when it comes to the overall clarity of YouTube’s monetization rules, taking things slowly one step at a time is surely better than not taking any at all.
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