In a groundbreaking move, X has recently expanded its in-app job listing capabilities, allowing all X Premium subscribers in the U.S. to showcase open positions not only on business pages but also on their personal profiles. This significant update marks a shift in X’s professional services push, making job listings more accessible and personalized for individual users.

Previously, X’s job listings were exclusive to businesses through the Verification for Organizations program, priced at $1,000 per month. However, the recent expansion includes a more affordable, lower-spec package, enabling a broader range of brands to leverage X’s job listing features for their recruitment needs.

This development aligns with X’s overarching strategy to evolve into an “everything app,” positioning itself to compete with platforms like YouTube, Twitch, and Messenger. One specific target in this expansion is LinkedIn, and X Hiring has already shown promise, with over 750,000 roles currently being advertised on the app.

The move to incorporate job listings into the X experience echoes the way Twitter has historically served as a valuable business connection tool. X has taken this a step further by formalizing the process and providing a platform for like-minded individuals to collaborate and explore partnership opportunities.

For businesses, this means a new avenue to maximize their candidate search through X’s in-stream job listings. The real test, however, lies in the effectiveness of X Hiring as a recruitment driver. Allowing paying subscribers to list open roles might result in a surge of job postings, but the crucial question remains: Is it a successful and practical means of recruitment?

While it remains to be seen whether X will share specific statistics on the success of its job listings in the future, it’s expected that the number of job ads on the platform will see a significant uptick. As more users re-list their job opportunities on personal accounts, X’s job ad figures are likely to expand, indicating a growing interest in utilizing the platform for professional networking and recruitment.

In summary, X is rapidly transforming into a multifaceted platform, blurring the lines between social media and professional networking. The introduction of in-app job listings for personal accounts reinforces its commitment to becoming a comprehensive “everything app” and positions X as a serious contender in the realm of professional networking and recruitment. As the platform evolves, it will be interesting to see how X capitalizes on the increased interest generated by its growing job ad numbers.