Even Twitter wasn’t spared in participating in the eCommerce race. Twitter has been gradually refining its approach to eCommerce, integrating more product listings into its channel. Twitter already tested a Shop Module for its Professional Profiles, along with solo-Tweet product displays. Despite not being the best place to look for an immersive shopping experience, Twitter at least put some thought into coming up with the most effective and logical integrations.

Bird Shops

Twitter is currently performing a live test of its ‘Twitter Shops’ with selected merchants. Based on official images, the new Twitter Shops option provides a large ‘View Shop’ CTA button on Business profiles, which users can tap on to view all the products that a business has listed for purchase through the app.

As Twitter explains:

“With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.”

The capacity to showcase 50 products is perhaps the most significant upgrade here – with Shop Module only allowing businesses to display five products. Now, brands have an increased scope to share their offering within the app, with users able to connect to merchant websites and make purchases when they click through on a Twitter Shop item.

To note, Twitter has been testing out a couple of variations along the same lines. Back in 2015, Twitter, through its ‘Product and Place Collections’, enabled some users to promote their products on a dedicated profile section. While it didn’t really catch on back then, now is very much a different time and age. With eCommerce activity rising on almost every front, Twitter might be able to finally cash in on new and emerging consumer trends and shifts.

The bigger picture here is to facilitate more opportunities for brands. If Twitter can provide more promotional and collaborative capacity, then that’ll likely see the Tweet activity of various businesses rise, helping to improve its monetization offers and introduce more use cases.

The Wrap

It’s a pretty significant habitual shift. Regardless, Twitter must continue to tread new ground if it hopes to achieve its goal of adding 100 million more users by 2023. While the ambition is there, the goal just seems unrealistic, even for an already-large platform such as Twitter. 18 million new users in 2021, while impressive, still falls a bit short when you consider that there’s roughly a year left before 2023. However, that does lead to the need for more experimentation, which is probably what fuels Twitter’s current drive to add more professional and business tools.

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Sources

https://bit.ly/3vXVWXS