While an unlikely contributor, Twitter actually published an annual events calendar to help those who are looking to map out their content for the year ahead. The calendar highlights all of the key dates and celebrations that you need to keep in mind when planning. It may not sound like much, but perhaps Twitter is playing on the reciprocity of users to its gesture, encouraging more of them to use its platform as their primary marketing channel. We have to give Twitter credit for trying, right? After all, more engagement does equate to more revenue.

A Twitter Year

As mentioned above, Twitter’s interactive calendar provides a good overview of the important dates that could potentially help out your strategy. You can filter the list by either region or event type, which doesn’t sound like much, but there are several sub-filters to further refine and specify your search.

To be fair, this isn’t completely new, as Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Twitter’s old calendars had a lot of the same information, but were nowhere as cool-looking, and, if you follow the ‘Rule of Cool’, you know that something, as long as it’s cool-looking, is always better, even if it’s actual performance ends up being underwhelming.

To add, Twitter also published an overview of some of its major events that it looks to highlight throughout the year, along with an advertising pitch to help cleanse the chaos that’s been recently surrounding the app. According to Twitter:

“We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

Oh, and let’s not forget this:

“Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

This happens to also be the first usage stat that the company has shared even since Elon Musk took over. In any case, it’s already a significant jump on the 238 million mDAU (Daily Active Users) that it last reported during Q2 2021.

The Wrap

It’ll be interesting to see if this usage level holds. There’s no denying that a lot is currently going on at Twitter and its central command, but if Musk can find a way to make all ends meet, then it could be that Twitter becomes a viable enough platform for investors to once again sink their ad spend into. The only ironic thing about this is that Musk supposedly wanted Twitter to be less reliant on Ads during his initial reform pitches.

Sources

http://bit.ly/3kNg1fH