Of all the changes, tweaks, refinements, and re-launches at Twitter as a result of Elon Musk becoming the new Twitter Chief and CEO, this newest update could easily end up being the most significant of them all. Without due confirmation just yet, Twitter might be looking to soon upgrade its entire search functionality, which, for the longest time, has contributed to one of its biggest weaknesses – content discovery.

Searching…

How annoying could Twitter Search really be? For one thing, it’s rather frustrating when you mistype something because of the tiny field on your mobile device then have to go back and start all over. What’s more, having to specify your query down to the last space just to get any semblance of the results that you’re actually looking for can get really bad, really fast.

Granted, while it’s not the biggest issue in the universe, this would still be a massive improvement over whatever Twitter has now. More good news – Twitter’s also exploring new ways to add Advanced Search filters on mobile. Combined, the effects of these two ‘upgrades’ would be significant. It won’t make Twitter any money and it won’t change the UI or the general experience in a drastic way, but it could be a significant change, provided Elon and his team can pull it off.

There’s not too much to go on, so we’ll have to wait for when Twitter releases official updates. This is but one of the many new projects that Twitter is launching, while also staying as quiet about them as possible, perhaps in an attempt to avoid negative press, early exploitation, bypassing, and other risks that could undermine what these additions were meant to enhance. Similar to when Jack Dorsey led the flight, Twitter, even without the pressure from a high-stakes investor, needs to conduct experiments and continuously innovate to maintain relevance.

All in all, Twitter’s algorithm is nowhere as polished as that of TikTok or YouTube, with many users testifying that the  discovery experience on the platform is subpar at best. That might be the partial reason why most of Twitter’s experimental features never really lasted, not because they weren’t any good, but that people had a hard time knowing they were even available!

The Wrap

Musk was able to tackle Tweet editing, albeit not completely, so moving to this ‘next stage’ is a good, logical choice. The thing with Musk’s approach isn’t to give people something perfect right off the bat, instead, he offers them something that they’ve been clamoring for, looking to iron out the creases later on. In a way, it does make sense – if people have even an imperfect version of what they were essentially asking for, they can work with it, especially if they’re promised that it’ll improve later on.

Sources 

http://bit.ly/3Xwij1z