At most, this is an interesting development. Besides finding progress with their creative Tweet options, Twitter has also launched a new test on iOS that sees the Tweet composer moved directly below the main feed, as opposed to the current layout that has a ‘+’ blue dot at the bottom right of the UI.

That’s right, Twitter isn’t testing a new feature or function, but mainly testing what results a new location for the composer would yield. You know what they say, when it comes to marketing, location is indeed very important.

Hide And Tweet

Based on the official Tweet, you can see that the updated composer is not different from the current blue ‘+’, at least not in terms of placement. The updated format does make it a bit clearer as to where you can post your Tweet/s, which should, ideally, get more people to interact through the platform.

At this point, we can only assume that Twitter has been getting a lot of questions lately as to where users need to go when they want to create a Tweet when scrolling through the Feed, pointing to the fact that the current process might not be clear enough. For new users, the current format might be confusing, with the blue dot not being entirely clear as to what it does. Besides, wasn’t the whole ‘+’ icon Instagram’s thing from the start? For me, the prior ‘Quill’ icon or the miniature ‘Paper & Pen’ were the definitive indicators for Tweet creation.

So while it may seem a little strange to regular users, it might end up being a rather important update, one that can significantly boost original posting. It may have a huge effect, or it can also have no effect whatsoever, we’ll have to wait and see, as none of us currently have any viable data that would point to the effectivity or infectivity of such a move. For the most part, it can at least function as a sort of market test to gauge whether or not there truly is ambiguity when it comes to the whole Tweeting process.

That being said, I think everyone will agree when I say that any progress is better than no progress. Sometimes, a fresh new layout is all that’s needed to drive more engagement, which isn’t too uncommon a practice as Instagram already did something similar with its Reels button back in 2020.

The Wrap

Twitter’s been working for years to reduce confusion and make it easier for newcomers to navigate and get familiar with the platform. This is a bigger problem than most of us would care to think; other major platforms, such as Facebook and Instagram, have suffered due to their UI’s being ‘Too Complicated’ and having become cluttered with so many features and buttons. Remember that part of improving engagement is also maintaining optimal levels of user satisfaction, which, in part, is accounted for by a smooth and intuitive interface.

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Sources

https://bit.ly/3Gbrs6P