This is somewhat interesting news – Twitter is experimenting with a new integration that would allow users to display their Bitmoji character as their Twitter profile image. This provides another way to use digital avatars, in general, as a representation of yourself. Furthermore, this is another step in the alignment of all platforms towards the next stage of connection, one of the first few examples of cross-platform integrations between two competing networks – Twitter and Snapchat.
Twitter Bits
Based on early image examples shared by none other than the untiring Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within their image upload flow, with a new ‘Add Bitmoji’ button to connect your Bitmoji account. Since Bitmoji is owned by Snapchat, this would inadvertently link your Snapchat profile with your Twitter one as well. This would essentially be the first time the two platforms have partnered up in this kind of integration, where you create your Bitmoji on Snapchat, then have the option to later use it on Twitter.
This is interesting in terms of competition, given the two platforms operate in a competitive space. At the same time, Twitter doesn’t have its own set of native avatar creation tools just yet, so this Bitmoji integration likely suggests that it’s not looking to add such and instead leans on Snapchat’s already-established character creation tools to enable another means of expression within your Twitter presence.
Meanwhile, Snapchat has been looking to make its Bitmoji characters a bigger part of its in-app experience, going as far as launching a range of branded Bitmoji clothing options, and providing more ways for users to express their identity in the app. Snap’s broader view is that users will come to rely on these digital caricatures as another means of expression. As we all move further towards a future with and in the Metaverse, where most of our interaction will happen through these virtual characters, maybe that will be enough to endear users to adopt the Bitmoji option to be their primary avatar to be used across new and more immersive digital spaces and experiences.
With this in mind, expanding the option to Twitter starts to make a lot more sense, especially when it comes to enhancing connection and affiliation with the depiction. When asked about the experiment, Twitter gave only this statement:
“We are always exploring new ways for people to express themselves on the platform. We don’t have further details to share at this time.”
In short, Twitter doesn’t want to spill any details yet and wants to keep things as vanilla as possible until a potential milestone is reached.
The Wrap
On the bright side, in a world where Twitter users are increasingly using random images of highly stylized cartoons and animals as their profile images, a BItmoji integration is a more practical and future-aligned option that is likely to see higher takeup. It’s definitely another stepping stone to the Metaverse and a future where we interact in totally new and wholly digital ways.
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