Since Twitter Spaces seems to be one of the more prominent elements of Twitter when it comes to additional engagement, it’s only fitting that new additions be periodically introduced to make it even better. With that being said, Private Twitter Spaces are coming! Twitter is currently testing out an option that enables Spaces hosts to restrict who is able to join their audio broadcasts, allowing for more private chat sessions.
Are You On ‘The List’?
Once again, user Chloe Korzh (shared by Matt Navarra) posts an example of Twitter testing two new Spaces audience options that give Spaces hosts the ability to limit chat access. Hosts can choose to allow either only those they specifically invite or to ‘Tweeps’, which is another term for followers.
This potentially introduces new use considerations for Spaces, mainly with the added capacity to use the option to facilitate more intimate chats among friends and close followers. It definitely adds another layer of community building on the platform by hosting more private discussions with your audience.
The new option could also have a specific value for brands, supplying them with the ability to host exclusive audio chat sessions for super fans, or to limit new updates only to followers. Used well, exclusive Spaces cold become a clever growth tactic, instilling somewhat a level of FOMO to help get more people to follow your brand account.
Despite being one of the more notable elements on Twitter, Spaces is still within the early growth phase. Since its launch back in 2020, Twitter has advanced the option significantly, seemingly bolstered by the sudden rise in interest in Clubhouse. Even so, the dedicated Spaces tab is still not available to all users, meaning that the option still has a way to go in maximizing its opportunities and truly testing whether or not it can become an even more essential element in the broader Tweet process.
As of now, one of the major challenges still encountered has to do with discovery, specifically in ensuring that all users are aware of in-progress Spaces of interest as they occur. While Spaces did introduce a recording option in October of last year, the best Spaces happen in real-time. As such, in order to maximize viewing opportunities, Twitter’s algorithms need to understand each user’s topic of interest, while also being able to immediately highlight relevant Spaces whenever users go online. That’s easier said than done because with everyone being able to broadcast in the app, the quality even of relevant Spaces tends to go down due to the sheer number alone.
The Wrap
So far, the only real way to highlight the most relevant Spaces is to show users when those that they follow are attending a broadcast. While Twitter does do this, it doesn’t necessarily let them tackle the issue with discovery and topic engagement all at the same time. It’s definitely a difficult thing to balance, but the introduction of exclusive Spaces should at least help out in that regard. An issue such as this really doesn’t have a quick fix. It’ll take Twitter a commendable amount of resources and technical refinement in order to potentially come up with a viable solution. This, at least, is a step in the right direction.
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