After two years of being forcibly stuffed into our homes, people are keen to get back out into the real world, which would mean that regular entertainment options are back in vogue, with movies seeing a resurgence in interest, according to the latest Twitter insights.

As Twitter explains:

“This year, movies have been increasingly crushing the entertainment conversation as fans continue to return to the cinema and come together for major moments. People are rushing to Twitter to dish about their favorite films, growing franchises, and new releases.”

Reel Time

Of course, it helps that the hugely popular Marvel films continue to be produced in quick succession. However, with other releases like Avatar 2, Buzz Lightyear, Jurassic World Dominion, Minions 2, and a ton more will likely significantly ramp up movie chatter throughout the second half of the year.

This would offer a range of campaign tie-in options and potential. If you’re looking for a way to tap in, these new insights from Twitter should help provide a better overview of the current trends among cinema-going Tweeters within the app. You can check out the full report here.

Here are some of the report’s highlights:

  • There’s a 91% YoY increase in Tweet volume around movies.

Engagement in movie-related Tweets also increased, YoY:

  • A 167% increase in favorites.

  • A 110% increase in replies.

  • A 104% increase in ReTweets.

  • A 75% increase in Quotes.

Meanwhile, increases in “in theaters” and “at home” keywords within the movie’s conversation also saw a very significant rise, respectively seeing +3697% and +34% boosts. The last set of information includes:

  • Tweets about authors and movie trailers increased by 6.2 and 4.3x respectively.

  • A 395% increase in co-topic mentions for digital creators within the movies conversation, beating out Climate Change’s 252%.

The Wrap

These are some handful notes by Twitter, which is an area that it has always shown rather impressive results in. Historically, Twitter activity has been observed to increase around the time a new movie is announced and subsequently during the said movie’s screening period, giving you an ample serving of insight to help guide and refine your Tweet strategy surrounding in-app movie discussions.

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Sources 

https://bit.ly/3LuDJVI