As it looks to win back advertisers, with the company’s ad revenue down by about 50%, Twitter has revealed a couple of new promotional features that brands can now build into their Twitter campaigns. However, as with virtually every other ‘Twitter 2.0’ update released thus far, these aren’t really new, they’re just revised or refreshed variations of previously available offers.

Updated Looks

First off are Hashmojis, which is basically a rebrand of Twitter’s Branded Hashtags – those Hashtags that you often see with a small graphic at the end. According to Twitter:

“Hashmojis (formerly known as Branded Hashtags) allow for a partner to design a new, custom emoji that appears on Twitter whenever a user tweets a predetermined hashtag. It’s a little feature that goes a long way – when a brand uses Hashmojis, they not only become part of the conversation but a part of culture itself. When a user uses a brand’s Hashmoji in a Tweet, the brand is being featured in a highly relevant, authentic way and helps brands stand out!”

Branded Hashtags have been available to select brands since 2010 when they were introduced for the World Cup, so it’s not something new, but this re-frame could help ignite more advertiser interest.

Twitter also officially announced its ‘Hashfetti’ offering, which sees a user’s screen flooded with the respective graphic when people tap the branded tag. This was actually released in January, and Twitter’s now officially promoting it as an ad option, with one particular new update:

“The custom emoji is also slightly enlarged and multiplied allowing users more visibility of the design and the animation for 24 hours.”

Hashfetti is currently available to advertisers in Australia, Brazil, Canada, France, Germany, Japan, Korea, Mexico, The Netherlands, Saudi Arabia, Spain, The UAE, The US, and The UK. Lastly, we’ll go over Custom Likes. Originally launched as ‘Branded Likes’ last June, Custom Likes provides the capacity to create unique Like animations on selected Tweets, helping to boost awareness and engagement through a simple interactive enhancement.

The Wrap

Basically, while these are updates, they’re also not something new. Regardless, they could still be potential considerations for your Tweet promotions. However, most of these are fairly high-end, with a steep price to match. If you happen to have the budget, these options could be a good way to raise awareness through interactive, branded visuals displayed in-stream.

Sources

http://bit.ly/3o2PXie