It’s interesting to see social platforms taking a growing interest in facilitating more collaborations and partnerships in recent times. In what seems to be another Tik Tok-led trend, Facebook and Instagram have both added co-creation options in recent months, providing users with a means to collaborate on posts. Twitter is the latest player to come aboard with its ‘Collaborative Tweets’.
Tweets With An ‘S’
If you view the embedded video above, you can see that the new co-Tweeting process, which is currently in limited testing, enables users to invite other accounts to contribute to their Tweet/s. This is the closest Twitter has come to replicating Tik Tok-like remixability that’s ideal for its chosen content format. Such an option could prove valuable for influencer collaborations and cross-promotions, facilitating reach to the audiences of both users in the app. It could also be a good way to credit original creators. For example, if you post an image created by an upcoming artist – you could prompt them about you sharing their work and ask them to approve it. Upon accepting, their profile details would then be added to your Tweet.
This could be a great way to raise awareness about artists that you like, helping them to build their audience, which is where the concept seems to take its roots. This all originated from Tik Tok’s ‘Duet’ feature. Duets have become a key interaction tool in the app, providing users with the optimized capacity to contribute to trending memes and inject their own takes. Participation became a critical element in the formation of Tik Tok’s transformative appeal. This engagement aspect is now what everyone’s trying to latch onto, in an attempt to build their own creative engagement options.
Whether it ends up valuable to other platforms remains to be seen. It’s also highly likely that collaborative Tweets won’t become a major consideration until a couple of years, but that’s highly based on speculation. However, as noted, various use cases could apply, making it an interesting consideration at the very least. Besides, the option isn’t widely available yet. For now, Twitter states that co-Tweeting will only be available to select users in the US, Canada, and Korea, and only for a limited time.
Twitter also added this:
“We’re continuously exploring new ways for people to collaborate on Twitter. We’re temporarily testing CoTweets to get more insight into how and why people and brands might use a feature like this to collaborate together and learn more about how it could help accounts grow new followers.”
The Wrap
Twitter hasn’t provided any specific information yet as to who has access to the option and who hasn’t. Couple this with the fact that it’s currently in limited-testing means that you may or may not be able to co-author Tweets over a specific period – You might be able to today, but not tomorrow – it’s very hard to tell. What we can conclude is that if initial testing shows good results, then it might be on its way to the live platform soon. If nothing else, it’s interesting and could open up new opportunities.
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