Twitter’s taking its experiments to another level by adding new ways to customize your Tweet experience by utilizing different algorithms to highlight content that’s more suited to your interests. Discovery remains one of Twitter’s biggest challenges, but with this, it closes the gap by a little bit. Perhaps a little bit is all that Twitter needs to open up new opportunities.

Testing, Testing

Twitter has launched a new custom timeline for the TV show ‘The Bachelorette’, which will enable selected fans to follow along with topic-specific Tweets through an alternate News Feed within the app. The Bachelorette timeline, created in partnership with ABC, will be available to a small group of people in the US and Canada for 10 weeks. Some users who already follow topics and handles related to the show will be prompted to add this new timeline, thus providing an easier way to stay on top of related conversations on Twitter.

Twitter’s still developing its custom timeline approach, which will eventually see third-party providers able to create their own curative Tweet Feeds, whether manually or automatically, to help maximize their engagement around certain topics. As Twitter outlined:

“Custom Timelines are curated feeds. These feeds may be created by third parties who select and provide content around interests and events, or by Twitter based on general insights. For example, the Popular Videos Timeline created by Twitter uses similar information to how we select topics to populate and order video content.”

Streamlined topic navigation, which allows you to switch to an alternate Feed by swiping to the left, will make it easier to stay updated with topics of interest, as opposed to manually having to look up Hashtag Feeds. The same feeds also won’t be as customized as these lists since they are simply a dump site for all the Tweets that include your chosen term.

Custom timelines are built with their own algorithmic parameters, which make them an entirely unique experience in each display. Interestingly enough, former CEO Jack Dorsey endorsed the same idea to management last August, outlining how he used third-party tool Vicariously to curate a stream of the latest Tweets.

The Wrap

To be fair, Twitter has provided numerous options to pin alternative Feeds, including a ‘Latest Tweets’ timeline, making it easier to switch between different feed displays. This update essentially expands the potential of this process, enabling individuals and companies outside of Twitter to create and curate entirely new Feeds. It’s still in its early days, but it’s also one of the projects that Twitter is looking to develop.

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Sources 

https://bit.ly/3Pdqf3p