Here’s something potentially significant – Twitter has just released a new range of industry reports. Based on rising trends, the new reports look to provide more context as to the key elements of focus among its user base within each sector. The new reports, which Twitter collectively calls as its ‘Birdseye Reports’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr, and more.

Each of these partners took a specific element of expanded Twitter conversation, giving each discussion an industry-dedicated focus, providing more in-depth insight as to the latest major shifts on the platform.

You can access the full Birdseye Report here.

Hit A Birdie

While the full report has all the relevant details for comprehensive planning, it’s worth noting down a couple of key highlights so that the majority of viewers can skim through what Twitter has identified as ‘Potential Major Growth Areas’, thus being able to more effectively adapt their immediate strategies to be more aligned with the platform’s expected progress.

To begin, do note that these trends were based on a range of key Tweet trends over from last year, which include:

Digital First – Concepts such as digital ethics, cyber individuality, and The Metaverse made up the majority of technology-based conversation on Twitter.

Crazy Crypto – “Crypto” and related mentions on Twitter increased by 549% in 2021.

Sports of Tomorrow – People seemed to start envisioning The Metaverse + sports in the not-so-distant future, increasing Tweet frequency on the matter by 6,024% Is that even a statistic? Wii Sports champs are sure to be future top-level athletes.

Sweet Cravings – Nostalgic conversations around sweets. Yup, sounds legit. Conversation around the topic grew by 55% between January and October in 2021.

On Mental Health – Monthly ‘Mental Health’ mentions grew by 44.7% from 2019 to 2021. Not surprisingly, general discussions regarding mental health outside of Twitter also rose as a result of the heavy psychological impacts resulting from the effects of the pandemic.

Besides these five major ‘generalizations’, the report itself is intuitively designed, being more of a mini-site than a PDF soft-copy you would normally expect a ‘report’ to be. It’s worth exploring and lets you select specific sectors to view more pertinent information on each.

The Wrap

As far as data-provision goes, the report pretty much sums up everything you would want to possibly know regarding Twitter’s various industry sectors. ‘Birdseye’ has the descriptions, numbers, graphs, and figures to clearly direct you in the best path possible, depending on your personal business goals for the year, and how Twitter would be involved in the fruition of your plans.

Heck, even if you don’t plan to involve Twitter at all, there are some useful insights in the report that can help you plan your approach since they primarily refer to user behaviors and motivations. If you see what people are interested in, then you can better position yourself to appease said interests.

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Sources 

https://bit.ly/3qNoekw