If you’re looking for ways to give your Twitter marketing efforts a bit of a boost, don’t worry, so are we! If you’re looking for ways to maximize your opportunities on the app, then this might help – Twitter just published a new 45-page ‘Twitter Connect Playbook’, which functions as a guide on how to use Twitter’s various ad formats and tools. There are also notes on the platform’s audience, key best practices, case studies, and more.
As Twitter explains:
“There are so many things to consider when planning and running a successful social campaign – enough to fill an entire playbook, in fact. We’ve compiled our best data, learnings, and tips from our own marketers, customer success specialists, account managers, and creative team to create your one-stop shop for Twitter Ads success.”
Run That Back
First off, you can download the full playbook here. It requires an email sign-up though, so do keep that in mind. As per tradition, we’ll skip the full complexity of the details and instead look at the most prominent key points and elements.
The guide starts with an overview of Twitter’s usage, along with its key benefits for brand engagement. There’s also a range of usage stats and notes to help guide your planning. According to the playbook, Twitter is the #1 platform for discovery, with people spending 1.9x more time looking at Connect Ads and are 4x more likely to act after seeing one.
Twitter then provides an overview of its various advertising elements and where each fits into the traditional sales funnel approach. There’s a handy little infographic that perfectly captures what Twitter wants to say, outlining the ideal events to implement from reach, all the way to conversion.
The guide also provides some in-depth usage insights on various aspects, including brand messaging, trends, and engagement around events. Of the numbers they showcase, some of the most notable are:
72% of people on Twitter agree that it’s the most up-to-date commentary and highlights for events that are happening.
70% agree that they use Twitter to keep themselves connected to events they are passionate about.
67% agree that they like to see brands aligning with current events on Twitter.
Again, there’s a heap of examples and case studies in each section, which provides more direct context as to how to apply these learnings within your own Tweet strategy. Twitter then provides a more detailed overview of its various ad options, along with the specific benefits of each. The last section of the playbook looks at creative best practices, with a range of tips on how you can improve your messaging, targeting, ad bidding, and more.
The Wrap
It’s definitely a handy overview that comes tightly packed with a heap of information and insight, which could help spark your thinking as to how you can improve your Twitter marketing. Even if you’re confident that you know Twitter like the back of your hand, it’s worth taking a look at internal resources straight from Twitter itself. Even if you already have an established process in place, it’s at least worth considering.
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