It might be surprising to hear, but Christmas is now just 165 days away. It feels strange to know that 2022 seemingly blew past, despite it being recognized as a major post-pandemic transition period. Since the holidays are looming once again, marketers need to start thinking about their holiday campaigns, specifically how they can ramp up their promotions at the right time, leading into the holiday shopping peaks.

Prepping The Wrapping

The year seems to be zipping past too quickly. New year felt like it was only weeks ago when in reality, 7 months have already passed since we welcomed 2022. If you want to maximize your opportunities, then you must plan ahead. Speaking of planning ahead, now is the perfect time to map out your escalating approach leading into the season.

Fortunately, a team from Twitter volunteered to help out, putting together a new overview of key holiday shopping trends to assist in your planning. The listing looks at how and when holiday chatter ramps up over the latter months. At the same time, Twitter has also highlighted some noteworthy key product trends. If you want to check out the full overview, click here. Otherwise, continue below to check out some pertinent points.

  • Month-over-Month (MoM) growth rate experiences the highest leaps during August and November at 239% and 232% respectively, while both November and December have the highest Tweet volumes nearing the 15k mark.

  • During Q4, 1 in 10 holiday Tweets mentioned a brand.

  • The top topics within holiday-related brand Tweets are:

  1. – Movies (996k)

  2. – Technology (572k)

  3. – Games (545k)

  4. – Food & Candy (394k)

  5. – Fashion & Clothing (312k)

  • Holiday Tweeters also likely Tweet about their holiday plans involving their connections, travel, interests, and food.

The Wrap

Since we’re still a couple of months out from the real holiday festivities, expect these trends to update and change the deeper we go into the season. The good thing about these figures is that they allow you to plan as early as now, which will require a bit of adjustment and vacancy on your work calendar as there will be moments where you have to squeeze in some last-minute events to maximize your results. These initial benchmarks will prove pivotal in your holiday approach.

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Sources 

https://bit.ly/3yFF1ZH