This is somewhat new, well, at least it is for Twitter. Today, Twitter just announced that it’s adding a new option to make GIF creation a bit easier for iOS users. What’s more surprising here is the fact that most of us might have just found out now that we can actually make GIFs on Twitter.

Twitter.gif

Based on this example, now, when you go to the Twitter Camera in the Tweet composer, you’ll see a new ‘GIF’ creation option, adding to ‘Video’, ‘Capture’, and ‘Live’. With this option, you can easily create a GIF of pretty much anything you like – simply tap and hold the record button to capture your clip, then post. Easy enough, yes?

In a way, this is a good addition, providing users with a simple GIF creation option. However, one thing to note is that you could already do this in a slightly varied form. In 2019, Twitter added the capacity to transform your Live photos on iOS into GIFs, which was also done through the Tweet composer. The new GIF process is pretty much the same, just that it does away with having to convert Live images.

It’s not something new at all, but then again, innovation doesn’t always involve creating something new; reinvention is just as good, if not better, at least in some cases. On a plus note, it does make GIF creation more intuitive and way easier without having to go off-platform, which does help improve engagement and appeal, somewhat.

Again, at times, simplification is just as good as raw innovation. And with Twitter looking to add 100 million users over the next two years, simplification will help out significantly in maximizing engagement. Though not everyone will be thrilled about this certain development. Regardless, what’ll matter is what the majority of Twitter users think.

While self-created GIFs won’t likely be as popular or as memorable as those ripped from famous TV shows and movies, they don’t have to be. Tropes exist for a reason, and while not all of us would be out hoping to create the next ‘Marilyn Monroe Dress Scene’, the drive behind such a creative idea would often be enough to at least get us higher personal marketing results. Such an observation is important when trying to build a Twitter presence or any social platform presence for that matter.

The Wrap

Perhaps one downside is that GIFs, at least alternatively, have been on Twitter for nearly two years now, which really hasn’t caught on that much. Then again, perhaps awareness about the option also wasn’t optimized. Hopefully, this new process simplification improves on that aspect.

In any event, this is all part of Twitter’s expanded visual focus, which could see it roll out a range of new tools in the coming months in hopes of boosting Tweet engagement.

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Sources 

https://bit.ly/37KdQTE