At this point, it seems that the future ruination of Twitter is all but imminent, painting a tale of hubris across the sky, much of which speaks of decisions that were made on purpose. The question is, why? Why would anyone go to the lengths and risks? Was it so that Twitter could ascend? Twitter 2.0 seems to have misled many. The ‘Next Twitter’ was a sham, but you know what, that’s perfectly fine.
Twitter Is; Twitter As
To clear the air, this doesn’t mean that it’s okay for those who lost their job as a result of all the recent decisions made at Twitter; this loss is pretty much real and we can only hope that those whose futures were cut short at Twitter could find a new and better place to continue to further their careers.
However, for one certain high-net-worth individual whom we will not be naming, we might have seen Twitter tread along the path for another 5 – 10 years, before suffering the same plight as Facebook now has to deal with. With most of the major social platforms either struggling with engagement issues or sailing fervently to escape stagnant doldrums, who then are the next set of aspirants to claim the Social Media crown?
To be fair, all present Twitter alternatives mainly suck. Some fall short because they’re not like Twitter, others because they look too much like it. Regardless, all of them fall short, which isn’t much of a surprise given how most, if not all, of them did not properly time their debut. Such platforms are all about timing. And with relevance being thrust upon them, when crises hit, it could be that these ‘alts’ are discarded well before they even gain any traction.
What’s more important to take note of here are the forces in play, as well as the illusion of choice being offered. This is how it looks: Twitter is going down. Here are some pre-prepared options for you. It’s a bit like when someone crawled out dazed from the wreckage of what used to be their home, only to be immediately offered predatory binding terms on a new one. This is a market opportunity.
Twitter, instead of having dominated, ended up pervading the Social Media landscape for a decade, and the choices that have been made to help how we think about sharing information. However, everything passes, and Twitter is no exception.
Twitter was more than just a product: It was a moment in time, an unrefined manifestation of digital capacity that destroyed as often as it created. It was necessary and interesting, but messy delights have messy ends. So don’t take the bait. As author Robin Sloan pointed out, this is an opportunity that we haven’t seen in years: a chance for people to actually do something new.
What we’re saying isn’t for people to condemn these emerging Twitter-adjacent platforms, but that people should take a step back from all the toil and drama and do other things, thereby broadening their perspectives and not just mundanely waiting for the next best thing to arrive, even if that ‘next best thing’ is technically a cobbled-together re-launch of an otherwise old or existing platform that plays on the same tropes, just that it offers new or different ways to provide depiction. Again, there isn’t a Next Twitter, but for the most part, that’s okay.