If Twitter could be described as anything, it would be like the ocean’s undercurrent. Over the last couple of weeks, Twitter has seen a lot of updates and tweaks, and Chief Twit Elon Musk seems to have only recently found his new favorite Twitter functions, which, of all things, happen to be bookmarks. Yes, ladies and gentlemen, you can now apparently use bookmarks to tag a Tweet you may be interested in but don’t necessarily want to ‘Like’.

For The Bookworm

Liking something isn’t always the right ‘flag’ – say, for example, that you want to tag a Tweet from Elon Musk himself for later use but don’t really want to ‘Like’ it as such. Bookmarks are private and allow you to tag anything for use at a later date. But, as Musk says, perhaps the functionality was too hidden, tanking its usage. 

With this in mind, Twitter could be described as anything, it would be like the ocean’s undercurrent. Over the last couple of weeks, Twitter has seen a lot of updates and tweaks, and Chief Twit Elon Musk seems to have only recently found his new favorite Twitter functions, which, of all things, happen to be bookmarks. Yes, ladies and gentlemen, you can now apparently use bookmarks to tag a Tweet you may be interested in, but don’t necessarily want to do. Twitter’s developing a new approach to the bookmarks display, which should bring the function to the front. In the top-right of the Tweet detail display, you may soon have a new bookmark option, making it way more manageable to tag and save Tweets for later reading. At the very least, it could help more people bookmark more things. Would that have any real impacts on Tweet engagement? Well, it seems unlikely, but Musk seems to think otherwise.

Although we would argue that most active Twitter users are either aware of this function or have their own process of flagging Tweets, it might really be an underused option, making it more present and getting more people to bookmark more things, hence deepening in-app engagement. Besides, if it doesn’t work, people will just stop using it, which has no impact at all. However, Musk does seem to have broader plans for Twitter bookmark use.

Overall, we doubt that any change to the presentation or measurement of bookmarks will have any major effect on Twitter engagement, but it could be a helpful option to have more immediately available in the UI, helping people derive more value from their Tweet experience. Likewise, it could also function as a handy tool for advertisers, especially if Twitter looks to push into shopping, with more product listing Tweets. 

Again, this is but one of several feature updates that Musk has committed to rolling out this month, along with: 

  • The option to side-swipe between algorithmic and real-time tweet feed

  • New explanations as to why an account has been suspended

  • Updated view count display

  • Bookmarks added to main UI

The Wrap

Musk seems to be out to boost the rate of implementation as part of his ‘hardcore’ engineering approach. But, so far, we’ve only seen Twitter Blue and a couple of other minor tweaks, mostly re-launches. This type of rapid deployment approach hasn’t always worked out for the best. Just how will these changes affect Twitter? It’s all so intriguing.

Sources 

https://bit.ly/3IBZbKL